How to Write AI Brand Guardrails That Stop Hallucination and Drift
AI brand guardrails prevent two different failures: fabrication and drift. Here is how to write guardrails that keep agentic systems accurate and on brand.
August 2026
B2B Marketing Problems We Hear in First Calls
The three B2B marketing problems owners raise most in first calls, the five patterns usually underneath them, and which one to fix first.
July 2026
Lead Generation Strategies, by Cost per Lead
Five lead generation strategies, what each costs per lead in B2B, which mix fits your stage, and how to tell whether an agency’s lead results are real.
July 2026
How the Practice Differs From a Typical Agency
What sets Eric Rounds Agency apart: diagnosis before any proposal, agents doing the production under senior direction, plain agreements, and a defined client profile.
July 2026
Marketing Campaign Metrics: What to Measure Monthly
The marketing metrics worth reporting: four layers from production to return, how to calculate ROI without inflating it, and the measurable results to expect.
July 2026
Marketing Services Pricing, Explained
How marketing services are priced: the three shapes an engagement takes, what sets the figure, where fees hide in agency agreements, and how to compare two quotes.
July 2026
Marketing Results Timeline: What Shows Up When
How soon marketing shows results, by channel: follow-up in weeks, paid media in days, outbound in one to two months, and content, search and AI answers in three to six.
July 2026
Custom WordPress Development: Why Templates Limit Your Business Growth
Custom WordPress development is a strategic investment, not an expense. Templates look fast on day one and become the bottleneck by day 100: bloated code, plugin conflicts, and a design that matches your competitors. Here is what the performance and security data actually shows, and what a custom build changes.
July 2026
Before You Hit Record: A Practical Guide to Video Production Preparedness
The preparatory work carried out before the video recording or media creation phase is crucial for the usefulness of any video for the business. Video production should be seen as a purposeful construction process. The quality requirements and intended viewership of different video types demand different levels of planning and resource allocation. The level of preparation done before the video production process, and not the video production equipment or budget used, is what determines the success of video output.
February 2026
Most Don’t Know These 5 Steps To Launch A New Podcast
Launching a new podcast doesn’t have to be complicated. This step-by-step guide walks you through planning your show, setting up the right tools, recording and publishing episodes, and promoting your podcast with confidence, so you can launch clearly, consistently, and without overwhelm.
November 2025
Naming 101: How to Name Your Business in 8 Steps
How to name your business in 8 steps: keywords, voice, brainstorming, cultural checks, domains, social handles, trademarks and feedback, with AI prompts.
May 2024
7 Steps To A Successful New Website
It does not matter what is used to create a new website. What matters is the planning. Measure twice and cut once is an understatement. Let’s get ready!
June 2021
Accessibility Requirements for Websites
Learn about Accessibility Requirements for your website with this convenient checklist and verify the requirements for your website. Let’s make your site compliant and accessible to all.
April 2021
7 Free Tips to Understanding Online Video
What you need to publish online video well: gear, lighting, sound, captions, file formats, and the licensing details that trip people up.
February 2021
PNG vs JPG: What’s the Difference?
PNG vs JPG: a PNG can be transparent and keeps every pixel; a JPG makes photos small by discarding detail. When to use each, plus WebP, SVG and print formats.
February 2020
Website Checklist: Are You Ready For A New Website?
If you’re a DIY type of person, this is the perfect Website Checklist to test your skills! And this will work for any website, including builders like SquareSpace, WordPress, and others…
January 2020
5 Free Ways To Increase Website Traffic
Are you looking for some quick tips and tricks to increase website traffic?
June 2019
Security Checklist: The Top 7 Best Steps for a Secure WordPress Website
WordPress is used to power over 25% of the world’s ten million largest websites and over 59% of all websites using a CMS. Because of this, WordPress has become a target for hackers and bots.
February 2019
How To Organize and Prepare Website Content
Your website’s content is the most important part of your site. Before you start, you’ll want to make sure you prepare website content properly to avoid problems later. Let’s figure this out together before we create a new site.
October 2018
General Data Protection Regulation “GDPR”
Are you wondering if your U.S. based business needs to comply with the General Data Protection Regulation “GDPR”?
May 2018
What is Information Architecture?
All websites have various page types with different functions; the homepage present specific information differently, an about page might have more text than a photo media page.
April 2018
Photo Shoot Checklist
Preparing for a professional photo shoot will only increase the wise investment of hiring a professional photographer. Here are a few things I’ve learned along the way, and I hope you find these helpful.
May 2014Are My Passwords Secure?
Take 90 seconds to learn how to protect yourself without busting a brain cell. Learn in less than 2 minutes how to create a secure and easy-to-remember password for all your accounts and online services.
February 2014