Your BDR does the selling. We build the machine behind them.
An AI-driven prospecting system that handles research, personalization, sequencing, and targeting, so your sales rep spends more of the day in conversations and less on research a machine can do.
From kickoff to first assets in your BDR's hands.
From kickoff to the full system running.
Emails across three five-touch sequences, each written for a different segment.
Named target accounts in the account-based layer.
Is this the right solution for you?
This service works under specific conditions. Below is where it fits, where it needs adjustment, and where it does not fit. It works best when the prospect pool is large and identifiable, the sales cycle is longer than a single call, and there is a real BDR or sales function already in place that just needs better infrastructure behind it. If you have a sales rep spending more time on research than conversations, this is built for exactly that situation.
Strong Fit
SaaS and software companies
Defined ICPs, rich intent data, decision-makers findable on LinkedIn and Apollo. They already understand the tool stack you are building for them.
Professional services
Accounting firms, legal tech, HR consulting, staffing agencies. High-value contracts justify the personalization investment and the sales cycle is long enough that a 5-touch sequence makes sense.
Manufacturing and industrial supply
Often have outdated outbound methods, and a single new account can be worth six figures.
Logistics and freight
Large prospect universe, high deal values, relationship-driven but very receptive to relevant cold outreach.
Commercial real estate services
Brokers, property managers, and facilities companies with identifiable decision-makers and high average contract values.
Construction and commercial trades
Commercial-level deals, long sales cycles, and buyers who respond well to industry-specific outreach.
Works, With Adjustment
Healthcare
Fully achievable when the messaging and toolchain are built with regulatory requirements in mind. Compliance-aware sequencing keeps outreach effective while meeting the necessary standards.
Financial services
Same requirement as healthcare. Regulated outreach rules apply and must be built into the sequence architecture from the start.
Where It Genuinely Does Not Fit
Pure e-commerce
No B2B buying committee to target, and the system depends on identifiable business contacts.
Consumer brands
When the buyer is an individual consumer rather than a company decision-maker, the entire architecture has nothing to target.
No sales function in place
This is infrastructure for a sales rep who already exists. If there is no BDR or sales function, the system delivers leads with nobody to follow up on them.
Purely inbound businesses
If your pipeline is already full and you have no outbound motion, this adds complexity without clear incremental return.
A Note on Our Natural Starting Point
Our team has spent years building inside niche B2B verticals like field service software, construction-adjacent SaaS, and industries where the buyer is specific, the deal cycle is long, and generic outreach falls flat. That experience shapes how we build sequences, select signals, and write copy that does not sound like it came from a template. When you hire us to run this system, you get people who already know what it takes to sell to a hard-to-reach buyer.
Five parts, built as one system.
Every deliverable is written for your ICP, your product, and the competitors you actually meet.
ICP definition and targeting
We define exactly who your BDR should be reaching: by company size, role, geography, operational triggers, and intent signals.
Outbound sequence writing
Multi-touch email and LinkedIn sequences written in the language your prospects actually use, specific to their industry and written to earn a reply.
Sales content and collateral
One-pagers, battlecards, comparison sheets, and leave-behinds your BDR can attach, share, or reference.
Automation build and integration
We connect your data, enrichment, and outreach tools into a single working system using Apollo, Clay, and your existing CRM, so a lead moves from trigger to CRM without manual steps.
ABM overlay
Account-Based Marketing integration so your top 50 to 100 target accounts receive coordinated, multi-stakeholder outreach across every channel simultaneously.
Quarterly optimization
Every 90 days we review the numbers, rewrite what underperforms, and update the content.
First assets in two weeks. Full system in 90 days.
No internal developers are needed on your end. The work is sequenced so your BDR is using new assets while the automation is still being built.
- 01Weeks 1 to 4
Foundation: ICP, data, and CRM
One focused ICP session, then the groundwork. We audit your CRM setup, configure pipeline stages, and seed your prospect list with verified contact data filtered against a precisely defined Ideal Customer Profile. Everything later in the build depends on getting this right.
- 02Weeks 2 to 6
Content engine: sequences, assets, and logic
First assets land in week two: initial sequences and a one-pager your BDR starts using immediately. Then the full library: three 5-touch email sequences, LinkedIn templates, the battlecard, and the decision logic. If a prospect matches this profile, pull this sequence, attach this asset. The system applies those rules to every new prospect.
- 03Weeks 5 to 10
Automation layer: connected and running
Apollo, Clay, your email sending platform, and your CRM connect into a single workflow. A new prospect matching your ICP triggers enrichment, sequence generation, and delivery automatically. Your BDR reviews and approves.
- 04Weeks 8 to 12
ABM integration: account-based at scale
Your top target accounts receive coordinated outreach across multiple stakeholders simultaneously. The owner gets ROI messaging. The ops contact gets efficiency content. Your BDR shows up everywhere that matters, to everyone who influences the decision, without tripling their workload.
From ICP to booked call.
Select any step to see what it does and how it connects. Gold marks the key nodes and the connections that carry qualified, actionable signals. Your BDR receives a prioritized queue from the CRM; the system handles everything upstream.
Built for small sales teams with a defined buyer.
- You have one to three BDRsSmall teams gain the most. You multiply output without adding headcount, and every enablement dollar goes further.
- Your BDR is talented but under-resourcedA good rep held back by manual research is a fixable problem, and this system is built to fix it.
- You sell into a defined, niche verticalNiche buyers ignore generic sequences. Ours are written for your buyer.
- Your pipeline is inconsistentFeast-or-famine months usually trace back to outreach that starts and stops. A running system keeps it steady between pushes.
- You want to start within weeksInitial assets are in your BDR's hands within two weeks of kickoff. Full system deployment happens within the first 90 days.
- You want it run for youWe build it, run it, and tune it. You do not need a technical team or a new hire.
What the engagement includes.
One engagement covering the full system, reviewed and refreshed every quarter.
- ICP Definition Brief: written profile of your ideal prospect by firmographic, role, trigger, and fit criteria
- Prospect List, seeded: initial list built to ICP specs, verified, and enriched with contact data
- Outbound Email Sequences (3): three distinct 5-touch sequences targeting different prospect segments or objection profiles
- LinkedIn Message Templates: connection requests, InMail copy, and follow-up messages for each segment
- Sales One-Pagers (2): designed leave-behinds built for email attachment or post-call follow-up
- Competitive Battlecard: objection-handling and positioning against your top competitor
- Automation Build, Clay + Apollo: full workflow from prospect trigger through enrichment, sequence deployment, and CRM logging
- Quarterly Review and Refresh: performance report, sequence rewrites, ICP refinement, and content updates every 90 days
- ABM Target Account List: 50 to 100 named accounts with multi-stakeholder mapping and coordinated sequence logic
The system gets better every quarter.
Sequences go stale as markets, tools and buyers change. So we stay in the system after launch.
Performance monitoring
Reply rates, deliverability, open rates, and sequence drop-off reviewed, and problems fixed in the month they appear.
Full review and refresh
Formal check-in with your team. Sequence rewrites, ICP adjustments, content updates, and competitive reassessment.
Architecture rebuild
Tools change. LinkedIn evolves. Your market shifts. Once a year the whole system gets a structural review and upgrade.
Content as a warm-up channel
Every blog post and LinkedIn article we publish for you is a prospecting asset.
Frequently asked
Questions B2B owners ask.
What is AI-Powered Sales Enablement?
It equips your sales effort with AI systems that do the repeatable work: researching prospects, drafting tailored outreach, preparing call materials, and keeping the CRM current. Selling time goes to conversations instead of preparation.
How is it different from a CRM?
A CRM stores what already happened. This produces the next action, the research, the message, the follow-up, ready for a person to send. It works with the CRM you already have.
Will it replace our salespeople?
No. It removes the preparation that eats a rep's day and hands them warmer, better-briefed conversations. People still do the selling.
How fast will we see a return?
First assets arrive in about two weeks, and the full system runs within 90 days. How soon that shows up in booked calls depends on your market and your sales cycle.
Is this only for large sales teams?
No. It is built for teams with one to three BDRs, where each rep's hours are the constraint.