How to Write AI Brand Guardrails That Stop Hallucination and Drift
AI brand guardrails prevent two different failures: fabrication and drift. Here is how to write guardrails that keep agentic systems accurate and on brand.
Perspective
Direct answers to the questions buyers ask before they ever call, and the thinking that comes before the marketing.
Answers
B2B Marketing Problems We Hear in First Calls
The three B2B marketing problems owners raise most in first calls, the five patterns usually underneath them, and which one to fix first.
Lead Generation Strategies, by Cost per Lead
Five lead generation strategies, what each costs per lead in B2B, which mix fits your stage, and how to tell whether an agency’s lead results are real.
How the Practice Differs From a Typical Agency
What sets Eric Rounds Agency apart: diagnosis before any proposal, agents doing the production under senior direction, plain agreements, and a defined client profile.
Marketing Campaign Metrics: What to Measure Monthly
The marketing metrics worth reporting: four layers from production to return, how to calculate ROI without inflating it, and the measurable results to expect.
AI Visibility
How to Get a Wikipedia Page That Lasts
How to get a Wikipedia page for your company, CEO, or product: the real benefits, the notability and conflict of interest rules, and what to prepare first.
AI in Sales and Marketing: Follow the Signals
AI in sales and marketing pays off when every signal lands in one system. Buyer intent, rep behavior, and campaign results show who performs, what performs, and where your message breaks. Here is what the research shows about the revenue, the savings, and the clarity that follow.
How to Budget for Agentic Marketing
How much to budget for agentic marketing: set the envelope from revenue, split it into build, operation, media and software, and protect six months of steady output.
How Agentic Marketing Produces Qualified Leads
How agentic marketing produces more qualified leads: AI agents keep content, outreach and follow-up running every week, and a strategist keeps them pointed at the right buyers.
LLM Visibility: How AI Engines Decide Which Brands to Name
What LLM visibility is, what decides whether ChatGPT, Gemini, Perplexity and Google’s AI answers name your brand, what “trophy content” means, and how to check where you stand.
Positioning
Rebranding ROI: What the Design Value Index Proved
The most-cited proof that design pays is a hand-picked portfolio of 16 companies, and it stopped reporting in 2015. Here is what the evidence supports, and what to measure in your own numbers.
Brand Recognition Runs on Eight Cues. The Logo Is Only One of Them.
A strong brand is recognized with the logo covered. The eight cues that build recognition, the visibility that feeds it, and the trust that follows.
Marketing Touchpoints: Your Buyer Built a Shortlist Before Sales Ever Called
Google’s research shows buyers consult 10+ sources before purchasing. Here’s how SEO, social media, and LLM visibility work together to win the 11-touchpoint path to purchase, with a full example campaign.
Clarity, Consistency, and Commitment: The 3 Foundations of Marketing Strategy
A strong marketing strategy rests on three foundations: clarity, consistency, and commitment. Here’s what each requires and how they build on each other.
Psychological Web Design: How to Engineer Engagement Above the Fold
Apple tilts every in-store MacBook at exactly 76 degrees, not for aesthetics, but to make you reach out and touch it. That’s physiological marketing, and the same psychological web design techniques can be built directly into your website to drive engagement before a visitor ever scrolls.
The Library