Eric Rounds Agency / Work
Selected Work · Identity & Logos

Marks made to last.

A selection of identity work spanning thirty years, from independent makers to funded platforms. A few are shown with the process: the reference, the sketches, and the build.

How it was made

Centennial Barn

Identity, with the making shown.

A restored 1800s barn needed a mark with the same craft as the building. To draw it true, I modeled the barn in 3D and studied it from every side, front profile, side profile, the masonry, until the perspective was right. The final identity is that study, distilled to a woodcut.

Centennial Barn final identity

Modeled in 3D to find the perspective

Front profile study
Side profile study
Masonry study
An angle not used

PayCard Tech

One symbol, carried across the system.

The icon combines three ideas, a chip, a thumbprint, and a face in profile, so it reads modern, technical, and personal at once. From there the identity extended to business cards designed like real credit cards, front and back, mag stripe and all.

PayCard Tech identity applied

From one symbol to the whole system

Chip, thumbprint and face-profile symbol
Symbol concept and credit-card business cards
Wordmark and card-back concept

Daniel Perrotto

A maker's mark, drawn from his trade.

For a custom wood furniture maker, the monogram is built to work like a branding stamp, the kind burned into a finished piece. The d and p are shaped and set so the mark reads as one stamp: personal, and unmistakably his.

Daniel Perrotto logo concept, drawn from woodworking tools

The stamp

The dp monogram

The marks

  • Canal Music Studio logo

    Canal Music Studio

    Recording studio

  • Site Service Software logo

    Site Service Software

    Field-service platform

  • MedWell Digital logo

    MedWell Digital

    Healthcare marketing

  • Mind Body Pelvis logo

    Mind Body Pelvis

    Pelvic health practice

  • Advanced Cerametrics logo

    Advanced Cerametrics

    Advanced materials

  • TS Cloud logo

    TS Cloud

    Cloud platform

  • Mophead Media logo

    Mophead Media

    Media & production

  • Secure PWR logo

    Secure PWR

    Power solutions

  • Surfing NASH logo

    Surfing NASH

    Podcast cover