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Case Study · Telmac Group

From complexity to capital.

One client, the whole system: the mark, the website, the collateral, and the measurement behind all of it. Drag the line and watch the shift.

unclear scattered generic crowded inconsistent unseen quiet forgettable noise
Since 1996
Independent by Design
Before · ERA Gold
After · Brand Color
The Brief

Every engagement starts with a diagnosis.

Client
Telmac Group
Category
IT Vendor Governance
Engagement
Rebrand + Dynamic Website
Timeline
About 2.5 Months
The Mark

A logo is a decision made visible.

The process, in order. Hold your cursor on the final mark and the construction underneath draws itself.

Early logo exploration, lion crest and mascot directions
01

Exploration

Direction study, savage red claw marks through the wordmark
02

Directions

Refined geometric wordmark with the color system
03

Refinement

04

The Mark

Directions we cleared away

Before the wordmark, the mark chased mascots, medallions, and claw marks. We removed each one until only the essential geometry, and the three bars hidden in the E, remained.

Lion crest shields exploration
Heraldic crests
Gold wolf medallion concept
Wolf medallion
Bold emblem with No BS tagline
Emblem, No BS
Color study, wordmark on light and blue
Color study
Color study
Color study
Color study
Color study
Color study
Color study
The System

One mark, every version it needs.

Select any tile to move the version from paper to ink to gold. The system holds in every context the brand will meet.

Primary Lockup

Paper

Reversed

Ink

On Brand Blue

Gold
Deliverables

The brand, shipped into the world.

The live website, two films, the brand book, and the sales decks. Step through each one at your own pace.

telmacgroup.comWebsite · Live
Telmac website, homepage hero
Telmac website, homepage
Telmac website, homepage
Telmac website, homepage
Telmac website, homepage
Telmac website, Why Telmac page
Telmac website, Services page
Telmac website, Partners page
Telmac website, Careers page
1 / 9

The Website

9 Screens · Dynamic Build
Film · Case Study

The Case Study, on film

Screen Recording · Narrative
Motion · Loop

IT Cost Optimization

Animated Explainer
Brand Standards
Telmac brand style guide, cover
Telmac brand style guide, page 2
Telmac brand style guide, page 3
Telmac brand style guide, page 4
Telmac brand style guide, page 5
Telmac brand style guide, page 6
Telmac brand style guide, page 7
Telmac brand style guide, page 8
1 / 8

Brand Style Guide

Standards · Governance
Sales Enablement
Telmac case study deck, page 1
Telmac case study deck, page 2
Telmac case study deck, page 3
Telmac case study deck, page 4
1 / 4

Case Study Deck

Proof · Sales Enablement
Social System

Social Profile System

LinkedIn · Profile Art
Outcomes · Early Signals

Live since spring. The line is already bending up.

Only a few months of data, so we are reporting direction, not a victory lap. Two signals already stand out, both drawn from the brand's own Google Analytics and Search Console.

Website Sessions
+95%
daily sessions vs. the prior quarter

Since the new site went live, traffic runs at nearly double its pre-launch pace. Launch month itself peaked near five times baseline before settling into a new, higher normal.

Search Visibility
+68%
search impressions, first full month live

As new pages index, the brand surfaces for a widening set of searches, month over month. More of the right people are finding it before they ever click.

Because the site now ranks across a broader set of queries, average search position is still settling, which is expected this early. We will report ranking and conversion outcomes once there is a full trend line to stand behind. Source: the brand's own Google Analytics 4 and Google Search Console, May to July 2026.

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