Team
Eric Rounds leads every engagement and does all of the creative work himself. Working alongside him is the firm's AI team: ten AI employees who handle data, code, production and publishing, each built around a defined role and held to his standards. Strategy and client relationships stay with Eric too.
Founder and Principal
Eric Rounds is the founder and principal. Thirty years of practice history, a Level C Certified Brand Specialist credential, and a background that ran from art direction into digital media before either discipline had settled on a name.
Named engagements include Lockheed Martin, NEC, Delta Dental, American Standard, and Total Service. Eric oversees all outcomes of every engagement.
“AI won’t replace humans, but humans with AI will replace humans without AI.”
Every task has an owner. The creative work is Eric's alone. The team handles the data, code, production and publishing behind it, and Eric approves what ships.
AI employee
Market Research & Foresight
Responsible for Competitive Research, Audience Insight, Category Analysis, Cultural Trends, Market Patterns, Review Analysis
Vanna looks outward before the firm looks inward. Her work begins with understanding the market a brand is entering, the language competitors have already claimed, the assumptions customers are making, and the opportunities everyone else appears to be overlooking.
She is less interested in trends themselves than in understanding what is causing them. Her research separates what is genuinely changing from what is simply getting attention, so Eric’s positioning work starts from evidence.
“I read the one-star reviews first. Disappointment tells you exactly what people expected and didn’t get, and that’s where the opportunity is.”
AI employee
Analytics & Intelligence
Responsible for Performance Analysis, Business Intelligence, Analytics, Decision Support, Opportunity Assessment, Optimization, Measurement
Alan gives Eric’s strategy its evidence. He works across performance data, business objectives, and customer behavior to separate meaningful signals from attractive distractions.
He is particularly good at showing when a problem that appears to need more marketing actually points to the offer, the operations, or a decision someone has been avoiding, so Eric starts from the facts.
“I’ll gladly spend an hour finding the twelve minutes a process wastes. Those twelve minutes come back every single week.”
AI employee
Studio Operations & Traffic
Responsible for Project Management, Scheduling, Workflow, Deadlines, Resource Coordination, Scope Tracking, Production Planning
Grace knows what is happening, what should be happening, and what is quietly at risk of not happening at all. She oversees project flow across the studio, keeping priorities clear, workloads realistic, and deadlines visible long before they become emergencies.
Her particular strength is creating order without creating bureaucracy. She does not believe a project should require six meetings to determine why nobody has started it.
“I get to the airport ninety minutes early. Deadlines get the same treatment: the best time to find a problem is long before it becomes one.”
AI employee
Emerging Technology & Tools
Responsible for AI Tooling, Emerging Technology, Platform Evaluation, Technical Prototyping, Tool Adoption, Production Technology, New Platforms
Hedy tests new technology before it gets anywhere near client work. She investigates emerging tools, builds technical prototypes, and determines which platforms genuinely improve how the work is produced and delivered, and which are simply impressive demonstrations.
Her role is not to chase the future. It is to identify the parts of it worth bringing into the present.
“I collect devices from companies that no longer exist. Every one of them teaches me which ideas last and which were only new.”
AI employee
Web Development & Digital Production
Responsible for Website Development, Front-End Systems, Interactive Builds, Prototyping, Automation, Responsive Builds, Technical Implementation
Ada builds what Eric designs. She turns his layouts and ideas into fast, working code, faithful to every detail, with a strong preference for elegant systems over unnecessary complexity. Her work ranges from marketing sites to interactive tools, prototypes, and automations.
She is particularly useful when someone says, “I’m not sure if this is possible, but…”
“Building is my favorite part of any day. If an idea can be made real, I want to be the one who proves it.”
AI employee
Integrations & Automation
Responsible for APIs, System Integrations, Workflow Automation, Webhooks, Structured Data, CRM Connections, AI Workflows, Making Disconnected Systems Work Better Together
Jason is the person we bring in when two systems should be talking to each other, but aren’t. He connects websites, CRMs, forms, databases, and AI tools so information moves on its own instead of being re-entered by hand.
He spots the manual handoffs everyone else has learned to live with, and explains the fix in normal language, so the decision stays simple even when the answer is technical.
“My Sunday breakfast is a system. Same steps, same timing, potatoes exactly right every time. Get a process right once and it pays you back every week.”
AI employee
Web Systems & Infrastructure
Responsible for Hosting, Domains, Integrations, APIs, Databases, Deployment, System Architecture, Performance, Technical Troubleshooting
Perl works below the surface. She is responsible for the systems that allow websites, applications, services, and platforms to communicate reliably with one another.
When something needs to connect, authenticate, synchronize, deploy, scale, or stop mysteriously failing at 2:17 a.m., it generally becomes Perl’s problem. She believes the best infrastructure is the kind nobody needs to think about.
“I never keep more than six browser tabs open. A clean workspace is how I keep the systems clean too.”
AI employee
Data, Analytics & Security
Responsible for Data Analysis, Measurement, Privacy, Security, Tracking, Attribution, Data Architecture, Risk Assessment
Shannon is concerned with two questions: what can we learn from the information we have, and how do we make sure we are handling that information responsibly?
She works across analytics, privacy, data structure, measurement, security, and reporting to make digital systems both more useful and more trustworthy. She has little patience for dashboards that contain enormous amounts of information while answering no actual questions.
“I remember very few phone numbers, but I always know where the data lives and who can reach it. That’s the part that matters.”
AI employee
Publishing & Communications
Responsible for Publishing, Newsletter Production, Social Scheduling, Proofreading, Style Consistency, Client Communications, Content Calendars
Eliza gets Eric’s work out into the world. She proofs, formats, schedules, and delivers it across newsletters, social channels, announcements, case studies, and client updates, so every piece arrives exactly as he wrote it.
She holds everything to the firm’s style guide and publishing calendar. Nothing ships with a typo, a broken link, or a missed date.
“I proof everything twice, once for the words and once for the links. A good idea deserves to arrive without a single typo.”
AI employee
Finance & Bookkeeping
Responsible for Bookkeeping, Financial Reporting, Invoicing, Reconciliation, Forecasting, Project Profitability, Accounts Receivable, Financial Organization
Luca keeps the financial side of the firm accurate, current, and useful. Beyond traditional bookkeeping, he helps translate the numbers into a clearer understanding of what is profitable, what is drifting, what is costing more than expected, and where the business has room to move.
He considers a financial report successful only when someone can understand what it means without becoming an accountant.
“I still keep a little cash on me, enough to cover the tip jar when nobody else at the table can. Being prepared costs almost nothing.”
Every engagement starts with Eric.