Mini Brand Audit
A Mini Brand Audit reads how your brand comes across today, where it is inconsistent, and how it compares with competitors, then gives you a short list of fixes in priority order.
A Mini Brand Audit is a short, focused read on how your brand comes across today. It shows where the brand is consistent, where it is not, and how it compares with the competitors your buyers are also considering. You leave with a short list of fixes in priority order.
It suits a business that senses something is off, such as a website that no longer matches the company or materials that each look a little different, but is not ready to commit to a full rebrand.
What it looks at
How you come across
What your website, profiles and materials actually say about the business, read the way a new buyer would read them.
Where it is inconsistent
Logo use, color, type, tone and message across every surface, and where they drift apart.
How you compare
How your nearest competitors present themselves, and where there is room to stand apart.
What to fix first
A short list of changes in priority order.
Where it leads
Sometimes the audit shows the brand is in good shape and needs a few corrections, and we say so. When it shows a deeper problem, the findings carry straight into the Brand Clarity System, so nothing is repeated.
Start with a conversation
Request an engagement and we will set up a kickoff meeting to scope the audit.