Eric Rounds Agency / Google Profile
Engage
Visibility

Google is a verb. Your profile is the answer.

A Google Business Profile puts your company in front of local buyers without paying for ads. It is the most valuable piece of local visibility most businesses never set up correctly.

Request an Engagement What we set up →
I. Ask Yourself

Three questions worth answering honestly.

Google's search share in the United States dominates, and a local search is usually the last step before someone calls. These are the three answers that decide whether that call reaches you.

Are you found?

When a customer searches for your product or service in your area, do you appear at all?

Are you at the top?

Is your listing in the first three, with five star reviews sitting behind it?

Do you know how?

Verification and optimization are specific work in a specific order, and most of it is invisible until it is wrong.

II. Where The Call Comes From

The top three get the call.

Your profile has to earn its place in the local pack, so you show up at the top for the searches that matter, right when someone is ready to act.

what you sell, near me
  1. 12
  2. 23
  3. 34
  4. 41Your businessVerified and optimized

Above the line is the local pack. Below it is page two.

III. What We Set Up

Verified, optimized, and kept current.

Verification and optimization mean you can be confident your business shows up accurately, everywhere it should, so a search for what you do turns into a customer at your door.

Google Business Profile: new or optimized

  • Verify your business on Google Maps
  • Optimize your listing against a 20 point checklist
  • Two events or specials posts
  • Optimize your StreetView image
Investment varies by scope
IV. Reviews

A considered reply wins the next customer.

Personal replies show customers you care. The reply is not really written for the person who complained: it is read by everyone deciding whether to call you next.

A hard review
A considered reply
The next reader
One customer had a bad day, in public, on the listing buyers see first.
Answered plainly, without defensiveness, and on the record.
Sees exactly how you handle things, and calls anyway. That is the new business.
V. What You Learn

What Analytics and Ads do not tell you.

Your profile carries insights the rest of your stack does not: how customers found you, what they searched, and what they did next. That is a clear picture of local demand, and it shapes everything from your hours to your posts.

Direct

Someone searching your business name or address. They already know you and want the details.

Discovery

Someone searching a category, product, or service. They do not know you yet, and this is the number that grows.

Branded

Someone searching a brand related to your business. Often a competitor's name, landing on you.

VI. How It Runs

Thirty minutes of your time. We do the rest.

Most owners do not have the time or the expertise for this, and your time is better spent running the business. We set your profile up correctly and keep it optimized, without interrupting you or your staff.

Thirty minutes to start is all we need, and the sooner it is done, the sooner it works for you.