Make your brand the name people know, trust, and choose.
When reporters, podcast hosts and AI tools look for an expert in your field, they should find you. Public relations from Eric Rounds Agency helps make that happen.
You do great work. But if no one is talking about you, prospects pick the competitor they have heard of. Reporters quote the same few names. AI tools recommend the companies they see cited most.
Public relations changes who gets named. It earns attention you do not pay for, from reporters, editors, podcast hosts, event organizers and your community, and that attention carries a credibility no ad can buy.
What we do
We build your reputation as the expert in your field, then put it in front of the right audiences. Every story starts from a brand that is already settled, so the press hears the same company your buyers do.
Your story and messaging
We find what is newsworthy about you and shape it into a clear story, key messages, a media kit and a newsroom page.
Media coverage
Press releases, outreach to reporters, TV and podcast appearances, and interview preparation before every one.
Thought leadership
Articles under your name, speaking spots, award entries and a stronger LinkedIn presence.
Showing up in AI answers
The coverage we earn is the kind ChatGPT, Gemini and Claude cite when people ask who to trust. We track how often you appear.
When you need it
Launch announcements
One announcement done properly: the release, the pitching and wire distribution when the news warrants it.
Crisis readiness
A plan, holding statements and media training, prepared before anything goes wrong, so a hard week starts with a script instead of a scramble.
Community and events
Local press, partnerships and event coverage, the backbone of PR for nonprofits, arts and community groups.
Reputation and reviews
Review responses and monitoring, so what people find matches what you deliver.
How it works
Start with the Diagnostic
We learn your goals, what makes you different, and how the press, search and AI describe you today.
Shape the story
Your story, key messages and media kit, written once and used everywhere.
Reach the right people
Pitches to the reporters, editors and podcasts that reach your audience, each one approved before it goes out.
See what moved
Where you were featured, and how often AI tools mention you.
Who does the work
One accountable person.
Eric Rounds leads every engagement and has done client work since 1996. He sets the strategy and approves every pitch and release. AI employees handle the research, monitoring and production behind it, and nothing ships without his sign-off. The firm is rated 5.0 from 29 Google reviews and was named Best Agency in Lambertville 2026 by BusinessRate.
Everything built stays with your business: the story, the media kit, the releases and the coverage reports.
What to expect
Coverage is earned, not bought
No one can guarantee a placement, and we will never promise one.
Results build over months, not weeks
Relationships with reporters and a record of coverage take time.
You approve everything
Every statement, quote and fact is yours to sign off before it goes out.
Start with a conversation
Let’s talk about becoming the name people trust in your field. Every engagement starts with the Diagnostic. Request an engagement and Eric will be in touch.