Brand Identity · Quatern
A startup's whole visual language.
Full branding for Quatern, an interactive voice response systems startup founded by four industry specialists, covering logo, service marks, website, print ads.
The goal
A logo for a startup of four individuals with deep expertise in the IVRS industry. The project grew into a complete branding solution: website, slideshow template, booth videos, posters, print ads, and merchandise.
The approach
Working with startups is rewarding because there is a chance to create the messaging, voice, and visual language from nothing. We designed, developed, and delivered every material needed to launch the suite of services.
The branding
The orange cut-out Q also reads as a chat bubble, a quiet nod to the direct customer service side of the business. The additional suite logos built on the idea of vision.
Print ads and schematics
The client liked the tab motif, so we carried it through everything. The print ads ran over a six-month window to build brand visibility inside an established IVRS market.
Taking something complicated and making it easy to read was the rewarding part: the service schematics started life as a client-supplied Visio diagram.
Booth video
Two versions played in the background during trade shows, cut to different music. One carried a beat, the other was gentle.