Brand Identity · PayCard Tech
A chip, a thumbprint, and a face in profile.
Brand identity and strategy for PayCard Tech, a payment processing company that reduces transaction costs by creating incentives for consumers to use.
The goal
Create a new brand identity and strategy for a company in the financial payment industry. It needed to stand apart from its franchising partner and make a memorable impression in a category where most marks look alike.
The approach
We built a unique but familiar icon: a literal reading of the credit card chip and the thumbprint security features people already associate with safe payment.
The results
In line with secure payment technology, we opted for a custom chip icon. Combining the chip circuitry with a personal thumbprint and a face in profile let the mark read as modern, technical, and personal at once.
The cards served their purpose so successfully that a reorder was needed, and we added the tagline to the back as a signature. Deliverables also included a website and social accounts, plus drip lead-generation techniques to build the client database.
He is professional, personable and easy to work with especially considering he is insanely creative and technically savvy.