https://ericrounds.com/perspective/ Writing on brand clarity, AI visibility, and momentum, from Eric Rounds Agency. en-us Wed, 12 Aug 2026 03:13:27 GMT https://ericrounds.com/perspective/recognition-runs-on-eight-cues/ https://ericrounds.com/perspective/recognition-runs-on-eight-cues/ Wed, 29 Jul 2026 00:00:00 GMT A strong brand is recognized with the logo covered. The eight cues that build recognition, the visibility that feeds it, and the trust that follows. Branding Business https://ericrounds.com/perspective/seo-geo-aeo/ https://ericrounds.com/perspective/seo-geo-aeo/ Sun, 19 Jul 2026 00:00:00 GMT SEO, GEO, and AEO are three distinct strategies for getting found, on search engines, AI platforms, and answer engines. Here is how they differ and why we use them together. 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Automation GEO LLM Visibility SEO Websites https://ericrounds.com/perspective/generative-engine-optimization-replacing-seo/ https://ericrounds.com/perspective/generative-engine-optimization-replacing-seo/ Mon, 25 May 2026 00:00:00 GMT Organic clicks are dropping even when rankings hold steady. Generative engine optimization is the new layer you build on top of SEO, not a replacement for it. Here is what that means for your brand and how to adapt. Uncategorized https://ericrounds.com/perspective/foundations-of-marketing-strategy/ https://ericrounds.com/perspective/foundations-of-marketing-strategy/ Sun, 24 May 2026 00:00:00 GMT A strong marketing strategy rests on three foundations, clarity, consistency, and commitment. Here’s what each requires and how they build on each other. 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